Apple лидирует на рынке беспроводных наушников
According to Counterpoint Research (CR), Apple has maintained its leadership in the global market for wireless headphones.
The company holds almost a quarter of the TWS headset market, with the AirPods being the best-selling model worldwide. Experts predict that by the end of 2025, Apple will capture 21 percent of the market.
Xiaomi is expected to take the second position with an 8 percent share, followed by boAt with a 5 percent share. Samsung and JBL will have less than 5 and 4 percent respectively.
The report authors forecast that Apple will continue to be the leading manufacturer of wireless headphones. Later in the year, it is set to introduce the AirPods Pro 3 model, which is expected to be popular.
However, the main driver of market growth will be headphones priced under 50 dollars, approximately 4 thousand rubles. According to CR estimates, the TWS headphone market will grow by 3 percent in 2025.
The long-term forecast suggests that the wireless headphone segment will continue to grow at least until 2028. Previously, ERNW cybersecurity experts stated that vulnerabilities in the Bluetooth protocol allowed hackers to compromise wireless headphones and intercept data.